Recent statistics shows that Gen Z Americans, which refers to people born between 1997 and 2012, are less interested in binge drinking alcohol than millennials, Gen Xers, and baby boomers. This is evidenced not only by survey data but also viral online campaigns that promote sobriety, such as Dry January 2025, a month-long challenge that originated in the UK to encourage people to stay alcohol-free throughout January. Young people are also responsible for the growing “sober curious” movement across the country, which contends that people should examine how much, when, and why they drink, without necessarily embracing abstinence. The popularity of Dry January, sober curious, and similar campaigns among millennials and particularly Gen Z adults is one of the many signs that point to evolving attitudes towards excess drinking.
While alcohol consumption is down in this age group, Generation Z is misusing drugs at a higher rate than previous generations.
Generation Z Substance Abuse Statistics
Members of Gen Z have a notably different approach to drinking than older generations. Surveys show that only around 20% of Americans under 28 consume wine, beer, or spirits regularly, and 61% of Gen Z adults report having a drink in the past week, compared to 67% of young drinkers in 2001-2003. While consumption is higher among Millennials by 20% on average, there is a downward trend in this age group as well.
Why Is Gen Z Less Interested In Alcohol?
There are several reasons for Gen Z’s decreased interest in alcohol. These range from simply not caring for it to wanting to practice “mindful drinking.”
One in three young people who decide not to drink do so because of their health, and a similar number of young people don’t like the taste of alcohol. Other popular reasons for changing drinking habits include wanting to save money or having concerns about becoming addicted. Gen Z also believes that not drinking will boost their social standing.
Gen Z does, however, report greater use of substances such as marijuana and psychedelics, and nicotine vaping rates have tripled among teenagers and young adults in recent years. This may be linked to people increasingly considering marijuana and other drugs as “safer” alternatives to drinking. An increase in nicotine and psychotropic drug use makes it difficult to determine whether Generation Z is the most sober generation overall, but when it comes to alcohol intake, young people today are moving toward sobriety.
Gen Z And The Sober Curious Movement
Gen Z has coined the term “sober curious” to describe their lessening interest in substance use, particularly alcohol. The movement has become so popular that businesses are beginning to respond to it.
While sober curious does not refer to a complete abstinence from drugs or alcohol, adherers to this trend are making an active effort to reduce their use. One study found that 34% of people in the Gen Z age group are making an effort to drink less, while 45% say they’ve never had an alcoholic drink in their lives. In contrast, only 36% of the millennial generation admit to never experimenting with alcohol. The same study also discovered that one in four Americans are familiar with the sober curious movement, underlining the impressive reach that mindful drinking has garnered on social media.
The Rise Of Sober Bars
Due to this increased interest in a sober curious lifestyle, alcohol-free bars have begun popping up in cities throughout the United States. Sober bars serve non-alcoholic drinks such as mocktails or non-alcoholic beer and wine, emphasizing the mixology, flavors, and craftsmanship of the drinks rather than the alcoholic content.
Nearly half of younger-generation Americans are interested in visiting a sober bar, and roughly 40% wish there were options for alcohol-free or low-content alcohol bars in their area.
Benefits Of Sobriety
Gen Z’s lack of interest in alcohol could result in significant mental and physical health benefits throughout their lives. Research has concluded that alcohol can have a detrimental effect on mental health symptoms, and abstinence can result in a more stable mood and increased self-esteem. In addition, people may also experience better relationships with friends, family, and other loved ones when alcohol use is reduced.
Other physiological benefits include a decreased risk of cancer, heart attacks, strokes, or liver disease. Not using alcohol can also boost brain cognition, focus, and memory, and can lead to better sleep habits and slower skin aging. No matter what someone’s reason is for not drinking, it’s always a choice that can improve both their life and the lives of those around them.
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- Drinkaware – Alcohol Consumption UK
https://www.drinkaware.co.uk/research/alcohol-facts-and-data/alcohol-consumption-uk#howmanypeopledonotdrinkalcohol - National Library of Medicine – Age and Generational Patterns of Overdose Death Risk from Opioids and Other Drugs
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8086189/ - NC Solutions – Sober Curious Nation: One in Three Americans are Trying to Drink Less Alcohol in 2023
https://ncsolutions.com/the-goods/sober-curious-nation-alcohol-survey/